We were one of the first companies to bring a dramatic approach to business training and have been doing this for over 20 years. Our team understands the power of theatre and combines this with commercial insight and a positive approach.

Our Team

Miles Cherry
Executive Chairman

Miles founded React in 1993, pioneering drama-based training. Today React is at the forefront of drama-based learning and coaching around the world. Miles is our leader; empowering everyone at React to be positive and generous in providing world-class creative solutions for our clients.

Adrian Cook
Managing Director

Adrian manages the business and leads how we develop as an organisation. He enjoyed 18 years leading change and learning for household brands; often partnering with React. His belief in React resulted in investment and joining React in 2016 to help grow the business globally.

David Berman Howarth
Director of Learning & Talent

David works with clients to drive success through interactive development. He leads React’s innovative training and coaching team and champions learning for all involved.

Christina Worth
Head of Strategic Accounts

Tina is at the heart of React’s operations, leading on our strategic accounts and advising on broader React activity. For over a decade, she has been an invaluable resource to our clients and associates.

David Aula
Creative Director React Lab

David is a theatre director, writer, actor, trainer and coach. He directs the activity of the react lab; promotes creativity across react; and visits our international hubs to train new react actors.

Carly Randall
Business Coordination Supervisor

Carly coordinates all React activities in the UK and around the world. She is committed to every programme being delivered on time with a smile on everyone's faces!

Supporting stars
Financial Analytics, Accountancy, IT support

A small acknowledgement to our camera-shy support gurus: Sandeep, Raj, Andy and SP too. We simply couldn't do this without you!

Rafferty Cherry
Reception Assistant

Rafferty has a busy schedule. However, when in the office he will make you feel very welcome. He always finds it 'absolutely fantastic!' and 'totally amazing!' that you are visiting.

Peter Bloom
Business Coordinator

Peter coordinates all React activities in the UK and around the world. He is committed to every programme being delivered on time with a smile on everyone's faces too!

Our actors

Our carefully chosen network of React Actors spans many ages, locations and professional backgrounds. Each member of the team has a talent for bringing situations to life, connecting with people and giving constructive feedback.

Specialist Associates

Since starting out in 1993, we have developed a network of trusted partners in areas ranging from process management to brand consultancy. We draw on this network to put together the right team for each project.

But enough about us

We’re more interested in hearing about you. What challenge is your organisation facing? What keeps you awake at night? What’s your biggest ambition for the year ahead? Whatever you want to share, we’d love to start a conversation. Who knows where it might lead?